Conflict communications in modern media

The author traces the dynamics of ideas about conflict communications in media conditions a revolutionary change information space. These changes are so global that they have led to emergence term «mediatization public life», which is defined as process creating virtual politics and economics establishing serious dependence real spheres on their presentation media. In context communication explosion, there phenomenon called «disappearance fact», «meaning instead when model narrative facts increasingly replaced by interpretation construction meanings. notes analysts keen fact-checking – methods recognizing factoids, fakes; identifying other forms manipulation information. However, it equally important not only «expose» implicit influences, but also understand so-called «manipulations» characterize unacceptable becoming objectively inherent communications. Semantic received confrontation meanings become inevitable dominant behavior field conflict. positioning involves orientation audience how perceive this content, what means now future. framework process, according author, such «relevance» acceptable. It necessary rethink content direction relevant for subject political communication, well position does contradict legal acts state ethical standards professional community.